If you want to be a successful major gift fundraiser, one of the most important traits you'll need is courage. Courage to overcome the fear of failure that so many of us face in asking donors to invest in our causes. Fear of not just hearing "no", but failing our organizations and letting down those we're committed to serving.
Julie Ordoñez is the Founder of Courage Lab, a coaching and training program to help fundraisers and nonprofit leaders face their fears and build the skills and resilience necessary to raise significantly more money for mission impact.
But Julie isn't just a coach or teacher of fundraising theory. She's a proven front-line fundraiser. She's done everything from running a one-person fundraising shop to achieving success as a top 1% major gift fundraiser for United Way of Los Angeles.
We connected recently with Julie to learn more about the importance of courage in fundraising, and what holds people and organizations back from achieving success in their fundraising efforts.
Some of the key takeaways you'll enjoy from our conversation are:
This episode of The Rainmaker Fundraising Podcast is brought to you by my friends at Virtuous.
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