Improving donor stewardship, with Tom Hooper

February 27, 2020 00:32:40
Improving donor stewardship, with Tom Hooper
Rainmaker Fundraising Podcast
Improving donor stewardship, with Tom Hooper

Feb 27 2020 | 00:32:40

/

Show Notes

We recently talked with Tom Hooper, Founder of Nimble Connect, on the organization’s focus on providing a unique approach to donor stewardship.  In our discussion, Tom explains how the nonprofit industry's multi-year declines in donor retention and the growing lack of trust among donors, for the institutions to which they donate, led to the creation of Nimble Connect.  Tom separated himself from the fundraising space to concentrate on what it takes to build a relationship.

Here are a few of Tom’s key insights:

●       His data shows that a well-delivered engagement call can alter donors’ behavior.  He found that gifts from donors increased overtime when an engagement call is made within a week of the gift being given.

●       Over a 27-month study, he found that 90% of new donors that were called gave a second gift

●       70% of organizations that have come on board have been decisions that women leaders have made.  Understanding relationships are important.  Intimacy is a key driver in building trust.  No surprise, the data shows that women are more trusted and it is largely because they are more skilled at developing intimate relationships

 

Other Episodes

Episode 0

November 29, 2021 00:42:30
Episode Cover

Integrated approach raises $20+ Million for Freedom Alliance

We recently sat down with Tom Kilgannon, President of Freedom Alliance.  Freedom Alliance is a nonprofit organization founded to support our nation’s combat wounded...

Listen

Episode

December 03, 2024 00:34:54
Episode Cover

Major Gift Fundraising as a Trade

Could treating fundraising like a skilled trade transform your results?In this episode of the Rainmaker Fundraising Podcast, Andrew Olson sits down with Jason Zwang,...

Listen

Episode 0

October 26, 2020 00:30:27
Episode Cover

Philanthropy, Financial Planning, and Year-End Giving, with Kurt Peterson, CFP

As we are quickly approaching the year-end giving season, it's more important than maybe any time in recent history that nonprofits understand how to...

Listen