What’s the role of social media in today’s nonprofit landscape? Why do you need to think about social media within the broader context of your overall marketing and fundraising strategy, instead of as a stand-alone effort? Should social media replace your other marketing tactics, or should it augment your existing plan? How should your nonprofit […]
Over my 25-year fundraising career I’ve often heard it said, “fundraising is like farming — you plant the seed, allow time to take hold,...