I’m thrilled to have had the opportunity to visit with Russell James, J.D., Ph.D., CFP for this milestone episode.
If you know Dr. James, you know this will be a great conversation. If you don’t know him yet, you’re in for a real treat!
Dr. James is Director of graduate studies in charitable planning in the Division of Personal Financial Planning in the College of Human Sciences at Texas Tech University. His research into human behavior and charitable giving has shaped how institutions large and small engage major donors and maximize revenue all across the U.S.
Dr. James recently published a five-book series, the Fundraising Myth and Science Book Series. In our conversation, we talk extensively about one of those books, The Storytelling Fundraiser.
This new book series is also the foundation of a great new training program that Dr. James and Greg Warner at MarketSmart have partnered to bring to market.
We covered so much ground in this conversation. It’s an in-depth review of the book and the foundational thinking that went into it, including:
These are just the top 10 highlights from our conversation. You owe it to yourself to pop some popcorn, grab your favorite beverage, and settle in for this great conversation. You’ll learn a ton, and be able to apply it immediately to positively impact your fundraising efforts!
Dr. James is sharing his new book series for FREE with the world. You can download electronic copies below:
The Epic Fundraiser: Myth, Psychology, and the Universal Hero Story
The Primal Fundraiser: Game Theory and the Natural Origins of Effective Fundraising
The Socratic Fundraiser: Using Questions to Advance the Donor’s Story
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