Using behavioral research to shape your marketing and fundraising

March 14, 2022 00:48:06
Using behavioral research to shape your marketing and fundraising
Rainmaker Fundraising Podcast
Using behavioral research to shape your marketing and fundraising

Mar 14 2022 | 00:48:06

/

Show Notes

Katie Lord is Vice President of Nonprofit Development at Proof Positioning, a market research company that uses emotional research to better understand donors and motivate them to act for nonprofits.  Katie and I talked recently about the disconnect between marketing and fundraising in nonprofits, as well as the impact of behavioral economics and emotional research […]

Other Episodes

Episode 0

September 06, 2022 00:33:33
Episode Cover

Farming and Fundraising

Over my 25-year fundraising career I’ve often heard it said, “fundraising is like farming — you plant the seed, allow time to take hold,...

Listen

Episode

June 16, 2019 00:19:46
Episode Cover

Innovation in Fundraising with Paul Spence of City Gospel Mission

I got the chance to sit down with my good friend and former client, Paul Spence,  who is VP of Development at City Gospel...

Listen

Episode 0

March 13, 2020 00:29:55
Episode Cover

Nonprofit Leadership with Mia Hoagberg

Mia Hoagberg, President and CEO of Make-A-Wish Minnesota, joins us for an in-depth conversation on leadership and change in the nonprofit sector. Mia started...

Listen