Using behavioral research to shape your marketing and fundraising

March 14, 2022 00:48:06
Using behavioral research to shape your marketing and fundraising
Rainmaker Fundraising Podcast
Using behavioral research to shape your marketing and fundraising

Mar 14 2022 | 00:48:06

/

Show Notes

Katie Lord is Vice President of Nonprofit Development at Proof Positioning, a market research company that uses emotional research to better understand donors and motivate them to act for nonprofits.  Katie and I talked recently about the disconnect between marketing and fundraising in nonprofits, as well as the impact of behavioral economics and emotional research […]

Other Episodes

Episode 0

April 21, 2020 00:29:55
Episode Cover

Leading Through Crisis with Dennis Van Kampen

What does it take to lead effectively through crisis?That's the question that I initially posed to  Dennis Van Kampen, President/CEO of Mel Trotter Ministries. ...

Listen

Episode 0

January 15, 2020 00:34:21
Episode Cover

The Biggest Leadership Mistakes Nonprofits Make, with Adam Morgan

In our newest episode of The Rainmaker Fundraising Podcast we sit down with Adam Morgan, Senior Director of Development at Phi Kappa Psi Foundation....

Listen

Episode 0

November 04, 2022 00:39:16
Episode Cover

Increasing Mission Impact

Listen