Using behavioral research to shape your marketing and fundraising

Rainmaker Fundraising

Mar 14 2022 | 00:48:06

00:00 / 00:48:06

Show Notes

Katie Lord is Vice President of Nonprofit Development at Proof Positioning, a market research company that uses emotional research to better understand donors and motivate them to act for nonprofits. Katie and I talked recently about the disconnect between marketing and fundraising in nonprofits, as well as the impact of behavioral economics and emotional research […]

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