Eric Ressler is Founder & Creative Director at Cosmic, a social impact creative agency in the Bay Area.
We sat down recently to discuss how brand and digital engagement can impact a nonprofit's ability to scale revenue.
While some in the nonprofit sector believe brand will always be in conflict with an organization's ability to raise revenue, Eric doesn't share that point of view. In fact, he's got some great insights into how the two can work hand-in-hand (alongside digital engagement) to both increase awareness of your cause AND help you raise significant amounts of money.
You have people working in ways they’ve never worked, with people they don’t know, and for managers and leaders they’ve never met around projects they may not understand.
The reality is the only thing your competitor doesn’t have is your team. But if you don’t utilize them well and position them for success, you’ll send them looking for better opportunities elsewhere. It’s time to optimize your talent.
You can use the code RAINMAKER to get your FREE personalized talent assessment from Velocity Strategy Solutions today!
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